FASTalks summarizes the list to help you search for initiatives to provide economic relief in your respective jurisdiction. Please note that the file is updated regularly as we continue to receive news regarding efforts to combat COVID-19 impact.
For the matrix, refer to the file below.
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We will continuously update you regarding evolving news surrounding legislative and administrative issuances dedicated to relieve the general public of the effects of COVID-19. Stay tuned with the advisory bulletin. For immediate clarifications, please contact us at [email protected] or discuss it with your Scrubbed professional.
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The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. It is not intended to be relied upon as accounting, tax, corporate finance advisory, real estate accounting solutions, or other professional service. Please refer to your advisors for specific advice. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.
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Blogs
Mitigating Risk in a Tight Market: The Compliance Advantage of Outsourced Accounting for Multifamily Properties
The multifamily sector is facing major regulatory changes. From new HUD rules and FASB/GAAP updates to growing investor scrutiny around sustainability impacts and risks, regulatory requirements are becoming harder to navigate. At the same time, tighter margins and a tough lending environment are putting more pressure on financial operations.In response, many multifamily firms are turning to outsourced accounting partners to help streamline compliance processes, strengthen reporting, and improve cost control. Outsourcing is a strategic approach to building resilience and staying competitive in a more demanding market.Why compliance is getting harderEvolving regulations are nothing new for multifamily property managers, but right now, they’re happening on multiple fronts, including HUD changes and ongoing updates to FASB/ GAAP rules. On the ESG front, reporting expectations are no longer optional. Investors and lenders expect property owners to track, disclose, and back up their environmental risk management, social impact, and governance practices with solid data.Missing a deadline or misinterpreting a rule can lead to lost funding, investor lawsuits, or serious damage to a company’s reputation. With tighter margins and capital harder to access, the risks are higher than ever for multifamily businesses.Keeping up with all the regulatory changes and ensuring that financial operations and reports are accurate and compliant takes a skilled accounting team with in-depth knowledge, integrated systems, and the ability to produce accurate data on short timelines. And the truth is that many in-house teams are stretched thin and simply don’t have the capacity to do it all.Where outsourced accounting fits inFor many in the multifamily sector, the answer is to partner with an outsourced accounting team.Outsourcing has long been an option, of course, the growing number and complexity of HUD regulations, FASB updates, and sustainability impact and risks management requirements makes expert support and advice more valuable than ever. The evolving regulatory landscape demands specialized knowledge that can be difficult to develop and retain in-house.For operators also navigating digital finance platforms, access to SaaS accounting expertise through outsourced teams can further streamline compliance and reporting efforts.Because outsourced teams have experience across diverse portfolios and different regulatory environments, they bring a valuable perspective to multifamily businesses. That perspective can help operators maintain audit readiness, adapt financial workflows to new requirements, and reduce the risk of compliance issues. In a period of ongoing change, outsourced accounting is a practical tool for managing risk and improving data quality.Several factors are driving the shift toward outsourced accounting:Real estate-specific expertise: Teams specializing in multifamily property accounting bring a solid working knowledge of HUD standards, FASB and GAAP updates, and emerging ESG frameworks that can be difficult to maintain internally.Audit-ready processes: The experience of outsourced accounting teams in implementing and maintaining standardized workflows, automated reconciliations, and centralized reporting systems helps multifamily operators build stronger internal controls. In turn, this makes it easier to prepare for audits, respond to investor reviews, and meet regulatory inspection requirements more efficiently.Scalability: Outsourcing provides more operational flexibility to onboard new properties, respond to seasonal leasing cycles, or cover shifting reporting requirements.Cost control: Replacing fixed back-office overhead with a variable-cost model gives firms more breathing room. Outsourced accounting providers will often handle staffing, training, and software maintenance, lowering the cost of finance and accounting functions.How Sustainability Risk Management is accelerating the trendMultifamily operators are facing rising demands for transparency, including stricter requirements for managing sustainability impacts and risks. As institutional investors and lenders place greater weight on ESG performance, operators need to improve their ability to identify and manage sustainability impact and risks. Doing so can help multifamily businesses avoid unnecessary costs, reduce compliance risks, and strengthen the overall health of the company.Tracking environmental, social, and governance data alongside traditional financial information is an effective way to support this approach, but the additional pressure may stretch the capacity of an in-house accounting team. Bringing on an outsourced accounting team with expertise in sustainability impact and risk management and access to ESG reporting services allows multifamily businesses to stay ahead of investor and regulatory demands while maintaining the focus on core operations.Looking forwardManaging compliance, risk, and reporting demands aren’t getting any easier, but partnering with the right outsourced accounting partner could be the key to helping you stay ahead. Multifamily property companies that take proactive steps to reinforce their financial and compliance approaches will be better equipped to handle audits, meet investor expectations, and adapt to evolving standards.
Blogs
How Hotel Management Companies Can Win in 2025 with Outsourced Accounting
Modern hotel operations have never been more demanding. Managing multiple revenue streams—from OTAs and direct bookings to group sales and ancillary services—requires specialized knowledge and robust internal controls. The challenge is compounded by industry- specific accounting standards like the Uniform System of Accounts for the Lodging Industry (USALI), making financial oversight a complex and resource-intensive task.Seasonality adds another layer of complication. When revenue is not constant, due to changes in occupancy levels, you need accurate forecasting and flexible staffing. During slower times hotel management has to focus closely on cost management, while large transaction volumes in peak season can put strain on internal accounting teams. Data integrity and compliance are also critical concerns. Hotels must maintain accurate financial records and stay compliant with man industry-specific tax regulations, labor laws, and data privacy requirements. Mistakes or inaccuracies can lead to audits, fines, and missed opportunities.In this blog, we’ll explore how outsourced accounting can reduce these burdens and give hotel management companies with the financial clarity and efficiency needed to thrive in 2025. With insights from real-world customer stories, we’ll examine how outsourcing can transform financial operations, improve decision-making, and help position your hotel management business for long-term success.Understanding the Challenges of Hotel Management AccountingManaging hotel finances is no small task and without the right expertise and systems in place, hotel management companies run the risk of bottlenecks, compliance problems, and missed growth opportunities. Here’s a closer look at some of the biggest financial challenges hotels face:Multiple Revenue Streams: Hotels generate revenue from a variety of sources, OTAs, direct bookings, corporate group deals, event spaces, restaurants, and spas. Each revenue stream has its own reporting requirements under the industry’s accounting standards, such as the Uniform System of Accounts for the Lodging Industry (USALI). Without the right expertise, proper classification of revenues can quickly become overwhelming. Partnering with corporate finance advisory services helps hotel operators manage these complexities, make sense of financial reporting structures, and maintain accuracy and compliance with industry standards.Seasonal Occupancy Variations: Hotel occupancy and revenue are anything but steady. Internal teams often struggle to effectively manage the workload spikes and slow periods, and hotel management companies needCash Flow and Expense Management: Managing operational costs like payroll, utilities, maintenance, and unexpected expenses when there’s a lot of seasonal variation in revenue takes expert planning. Each hotel needs to have enough cash to sustain operations, meet any emergencies, and carry out capital improvements throughout the year.Data Integrity and Accuracy: Inconsistent data, reconciliation errors, and reporting mistakes can lead to audits, regulatory scrutiny, or costly penalties. With multiple departments feeding data into financial systems, there are plenty of opportunities for mistakes to creep in.Regulatory Compliance: Hotel operators must comply with occupancy taxes, labor laws, and data privacy requirements. Failing to meet regulatory standards can result in hefty penalties and reputational damage.Technology Gaps: Modern hotel management relies on seamless integration between accounting systems, property management software (PMS), and point-of-sale (POS) systems. However, hotels often use outdated tools or disjointed systems that create bottlenecks and generate inaccurate reports. Without real-time financial insights, decision-making becomes reactive rather than strategic.The Need for a Smarter ApproachWith so many moving parts, the accounting and financial management of hotels needs the right combination of specialist expertise, flexibility, and technology. Many hotel management companies are turning to outsourced accounting for help. In the next section, we’ll explore how outsourcing can help your firm overcome these financial management challenges.The Case for Outsourced AccountingManaging a hotel’s financial operations is complex. You need deep industry expertise, advanced technology, and a scalable approach that can work across multiple properties. Let’s take a look at some of the ways outsourcing your accounting functions can help streamline operations, cut costs, and improve strategic decision-making:Multiple Revenue Streams: Hotels generate revenue from a variety of sources, OTAs, direct bookings, corporate group deals, event spaces, restaurants, and spas. Each revenue stream has its own reporting requirements under the industry’s accounting standards, such as the Uniform System of Accounts for the Lodging Industry (USALI). Without the right expertise, proper classification of revenues can quickly become overwhelming.Seasonal Occupancy Variations: Hotel occupancy and revenue are anything but steady. Internal teams often struggle to effectively manage the workload spikes and slow periods, and hotel management companies needCash Flow and Expense Management: Managing operational costs like payroll, utilities, maintenance, and unexpected expenses when there’s a lot of seasonal variation in revenue takes expert planning. Each hotel needs to have enough cash to sustain operations, meet any emergencies, and carry out capital improvements throughout the year.Data Integrity and Accuracy: Inconsistent data, reconciliation errors, and reporting mistakes can lead to audits, regulatory scrutiny, or costly penalties. With multiple departments feeding data into financial systems, there are plenty of opportunities for mistakes to creep in.Regulatory Compliance: Hotel operators must comply with occupancy taxes, labor laws, and data privacy requirements. Failing to meet regulatory standards can result in hefty penalties and reputational damage.Technology Gaps: Modern hotel management relies on seamless integration between accounting systems, property management software (PMS), and point-of-sale (POS) systems. However, hotels often use outdated tools or disjointed systems that create bottlenecks and generate inaccurate reports. Without real-time financial insights, decision-making becomes reactive rather than strategic.Outsourcing hotel accounting isn't just a cost-saving move—it's a strategic decision that gives your company access to qualified accounting professionals who have a thorough understanding of the hospitality industry. You no longer have to worry about recruitment, turnover, and staff shortages—outsourcing providers ensure that any changes to the team are handled smoothly and consistently. Partnering with an outsourced team boosts efficiency, enhances compliance, and helps unlock valuable data insights for sustainable growth.How to Move Forward with Outsourced Accounting for Your Hotel Management CompanyIf your hotel management company is considering outsourcing accounting functions, taking a strategic approach is essential. Here are some key considerations when selecting an outsourced accounting provider:1. Define Your NeedsStart by assessing your current financial operations and identifying the challenges you want toaddress:Current Resources: Do you have an in-house accounting team, are you looking to supplement existing staff? What systems and resources do you have in place, and where do you feel there are opportunities to improve?Scope of Services: Are you seeking help with transactional tasks like accounts payable, receivables, and reconciliations, or do you need a more strategic partner to assist with financial planning, forecasting, and compliance?Outsourced accounting services can range from basic bookkeeping to CFO-level strategy. Understanding where your needs fall on this spectrum will help you find the right provider.2. Evaluate the Service ProviderSelecting an outsourced accounting partner is similar to hiring an in-house team member. You'll want to ensure they have the right expertise, capabilities, and approach to fit your business. Key factors to consider include:Experience in Hospitality Accounting: Look for a provider with a proven track record in the hotel industry. They should understand hospitality industry regulations and have experience dealing with, seasonal cash flow fluctuations and multi-property financial operations.Services Offered: Depending on your needs, outsourced accounting providers can offer anything from bookkeeping and transactional work through financial compliance and reporting to CFO-level strategic guidance. Make sure your potential partner has the skills and experience to meet the current needs of your business.Technology & Integration: Modern accounting relies on cloud-based platforms, automation, and seamless integration with property management systems. Ensure your provider has experience in the systems that you use.Communication & Reporting: The provider should offer clear, timely financial reports and be responsive to your team’s needs. They should be able to explain financial data in a way that supports better decision-making.Data Security & Compliance: Given the sensitive nature of financial and guest data, choose a provider with strong security measures, encryption protocols, and compliance with regulatory standards.Scalability & Flexibility: Hospitality is a dynamic industry with seasonal fluctuations. Your accounting partner should offer scalable solutions that adjust to peak and off-peak periods or support expansion into new properties.3. Consider Cost & Pricing StructureWhile cost savings are a key benefit of outsourcing, pricing structures vary widely. When evaluating potential providers:Request detailed pricing information (hourly rate, fixed retainer, or per-service fees).Ensure transparency—watch for hidden costs related to software, implementation, or additional services.Compare multiple providers to find the best balance of expertise, technology, and cost- effectiveness.4. Request References & ReviewsFinally, research the provider's reputation by:Asking for references from hotel management companies they've worked with.Checking online reviews and testimonials.Inquiring about case studies or examples of how they've helped similar businesses optimize financial operations.Case Study: Sightline HospitalityHotel management company Sightline Hospitality's journey exemplifies the transformative power of outsourced accounting. Sightline grappled with time-consuming manual processes and inaccurate financial reporting, leading to delayed reporting and increased error risks. Facing rising staffing costs and inconsistent personnel, they sought a solution that would enable strategic focus and cost reduction. By partnering with Scrubbed:Overhead Costs Dropped: Outsourcing helped reduce staffing-related expenses significantly.Scrubbed streamlined key processes (accounts payable, receivables, reconciliations), boosting efficiency, and reducing errorsCapabilities Enhanced: High-caliber accounting professionals improved financial reporting and operational efficiency. The partnership also provided Sightline with access to specialized hotel accounting expertise.Strategic Growth Realized: Freed from resource-intensive processes, Sightline focused on expanding its project portfolio and driving long-term business success.Through its collaboration with Scrubbed, Sightline Hospitality has successfully tackled staffing challenges, optimized operational efficiency, and maintained a sharp focus on its core competencies. The strategic decision to outsource accounting services to Scrubbed has alleviated financial burdens and enabled Sightline to pursue its vision of delivering exceptional performance in every hotel it manages. As they expand, the partnership with Scrubbed remains vital to Sightline’s growth strategy and ongoing success in the hospitality industry.Read the full Sightline Hospitality Case StudyConclusionWinning in 2025 is about more than just managing costs—it’s about embracing opportunities to build a smarter and more resilient approach to financial management. Outsourced accounting provides hotel management companies with the tools to improve efficiency, enhance decision- making, and stay focused on delivering exceptional guest experiences. As Sightline Hospitality has demonstrated, the right outsourced accounting partner can be a game-changer. Are you ready to unlock your potential and thrive in the year ahead?
Blogs
The Alignment Reality: Why We Stopped Treating Marketing and Sales as Separate Functions
At A GlanceTreating marketing and sales as separate functions with distinct KPIs creates structural leaks in the modern buyer’s journey. Aligning these teams requires more than just shared meetings; it requires a single source of truth in your data and a unified focus on top-line revenue. When revenue is the shared goal, departmental friction dissipates, trust in the process increases, and the business is positioned to scale sustainably.When my role at Scrubbed transitioned from CMO to Chief Growth Officer a little over a year ago, it gave me a completely new vantage point on the gaps in our funnel.In marketing, we were hosting highly successful webinars. We had built this massive database of warm leads. But as I started looking at the entire buyer’s journey across both teams, I realized these prospects were just sitting there, marinating. They weren’t moving over to sales fast enough.It wasn’t because marketing was generating bad leads, and it wasn’t because sales couldn’t close. It was a structural issue. We were operating like almost every other growing company: we had two different leaders running two different teams with two different sets of KPIs.When you manage a team based on how many MQLs they generate or how many meetings they book, natural silos form. At the end of the quarter, if revenue is down, human nature kicks in. Marketing says, “We sent you the leads.” Sales says, “The leads were garbage.”We realized that if we wanted to scale sustainably, we had to stop managing departmental metrics and start managing the actual buyer’s journey.The Reality of the Modern FunnelThe truth is, the buyer’s journey is no longer a straight line. It is not a clean handoff where marketing educates a prospect and neatly passes them to sales to close the deal.As HubSpot has pointed out, it’s a loop. Buyers have endless access to information. They might attend a webinar, read an article, pause for three months because their day job gets busy, and then suddenly re-engage. At any given time, only about 5% of your market is actually ready to buy.When marketing and sales operate in silos, you create massive leaks in that loop. Someone attends an event, they learn about your brand, and then…nothing happens. Nobody from marketing or sales systematically reaches out to bridge that gap over the long term.Aligning the EngineIn bringing both disciplines under one umbrella, the goal wasn’t to force salespeople and marketers to act like the same people. It was to give everyone a single, unifying target: top-line revenue growth.When revenue is the only goal that matters, the friction dissipates. It’s no longer, “Yay marketing, you brought in MQLs” if we didn’t hit our revenue goal. Suddenly, the sales team starts reaching across the aisle to ask marketing for sharper presentation decks, knowing that better collateral helps them close. Marketing gladly puts down what they’re doing to help, because they want the win just as much.But to make this work, we had to get our hands dirty with the data. You cannot align teams without aligning their source of truth. We had to sit down and clearly define what a lead actually was, what an MQL was, and what gets passed over. We put specific people in charge of our CRM on both the marketing and BD sides. Now, when we run our KPI reports, there are checks and balances. As a CGO, I can look at the numbers with a high degree of confidence and glean actual insights, rather than worrying if the data is tagged correctly.The Results of Shared OwnershipWe saw the reality of this alignment during our recent “The Future is Fractional” event. It was a 4-hour virtual event, which was a massive lift for the marketing team to build.But it wasn’t just a marketing initiative. The business development team also tapped into its referral sources. They brought key customers to the table. And most importantly, they had follow-ups teed up and ready to go for the 300+ people who registered. It was a shared lift, and because the handoff was structurally sound, we managed to drive actual ROI.When leaders ask me for advice on aligning these historically siloed teams, I tell them to avoid the trap of trying to make them one homogeneous group. Marketing and business development still have very specific, different roles to play.You don’t need to force the teams to meet every single week or blend their daily tasks. Growth doesn’t happen because you forced two teams into the same room. It happens because you built an environment where they trust each other’s processes, share a single source of truth, and take shared ownership of the outcome.Key TakeawaysSiloed metrics create friction: Managing teams by separate departmental KPIs (like MQLs vs. meetings booked) builds natural walls between marketing and sales.The funnel is a loop: The modern buyer’s journey is continuous and self-directed, requiring systematic, long-term follow-through rather than a single, clean handoff.Revenue is the ultimate aligner: Giving both disciplines a single, unifying target of top-line revenue growth eliminates finger-pointing.Data is the foundation of trust: You cannot align teams without aligning their source of truth; defining shared metrics and accountability within the CRM is critical.Alignment is not homogenization: Teams do not need to blend their daily tasks. Growth happens when distinct teams trust each other’s processes and take shared ownership of the outcome.