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MCG Case Study: Scaling Success: How Scrubbed Transformed MCG Capital Advisory’s Operations and Growth

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  • As Chief Marketing Officer, Debra is primarily responsible for establishing a foundation for marketing growth and driving strategic brand elevation and impact. With over 30 years of experience in marketing and business development, she brings a wealth of expertise from nearly a decade at “Big Four” accounting firms and over 20 years as an entrepreneur and marketing strategist. Debra has a proven track record in building and scaling marketing departments that deliver meaningful results, with a specialization in brand development and strategic growth initiatives. Her deep knowledge of the industry and entrepreneurial insight make her a transformative leader in the marketing space. She holds an MBA in Marketing and a BS in Finance from the University of Maryland.

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In a dynamic and competitive financial landscape, MCG Capital Advisory found itself facing the dual challenges of scaling its operations to meet growing client demands and sourcing skilled talent for quality work. This case study showcases MCG’s journey towards overcoming these hurdles through an insightful partnership with Scrubbed, a company recommended by a peer in the transaction advisory field. With nearly a decade of industry experience, MCG recognized the need for a fresh approach to address their capacity constraints and elevate their output.

MCG was previously dissatisfied with a previous outsourcing arrangement, which failed to deliver and fell short of the firm’s expectations. Enter Scrubbed – what set Scrubbed apart was the team’s highly-experienced professionals, trained in Big-4 methodologies. Scrubbed was able to effectively grasp the intricacies of MCG and tailor their approach to better enhance the quality of their output.

One of the crucial tasks that Scrubbed took on was data book preparation, a cornerstone of MCG’s due diligence process. This enabled MCG to dissect data in a manner conducive to their analytical requirements. Beyond this, Scrubbed’s expertise lent value to the entire process, allowing them to offer insightful analyses and opinions that enriched MCG’s client deliverables. The partnership didn’t just stop at data book preparation; Scrubbed’s team also handled complex data and managed challenging projects with MCG’s in-house team.

MCG Capital Advisory’s journey with Scrubbed underscores the immense value that strategic outsourcing and industry-specific expertise can bring to businesses aiming to navigate complex challenges.