How Strategic Outsourcing with Scrubbed Helped Altman, Rogers & Co. Thrive
Case StudyCPA Firm

How Strategic Outsourcing with Scrubbed Helped Altman, Rogers & Co. Thrive

How an Anchorage CPA firm overcame severe regional hiring shortages, launched a thriving CAS practice, and scaled audit capacity through offshore collaboration.

Altman, Rogers and Co.
Founded in 1991 in Anchorage, Alaska, Altman, Rogers & Co. is a leading CPA firm offering financial statement services, tax, management consulting, and Client Accounting & Advisory Services (CAS). Facing severe local talent shortages in Alaska, the firm partnered with Scrubbed to expand capacity and build out its advisory capabilities.

The Challenge

Regional Talent Shortages & Shifting Industry Demands

As client demand shifted heavily toward Client Accounting & Advisory Services (CAS), Altman, Rogers & Co. struggled to recruit qualified accounting professionals in Alaska—a shortage exacerbated by the pandemic. Leadership needed to fill critical talent gaps without compromising service quality or local staffing.

"Advisory services seemed to be on the way up, and tax and audit were on their way down... I saw the need to expand our services and get into client accounting and advisory services."

The Partnership

A Referral-Driven Transformation in Service Quality

Recommended by a former employee, Scrubbed began supporting Altman, Rogers & Co. with part-time bookkeeping, quickly scaling to full-time staff and audit specialists. Through regular touchpoints and monthly productivity reviews, Scrubbed seamlessly integrated into daily client accounting and audit workflows.

Steve Wadleigh

"The auditors from our Anchorage office said, 'Steve, you've got to look at the analytical work that Scrubbed did. It's amazing...' It was the best analytical work that I've ever seen."

Steve Wadleigh

Shareholder, Altman, Rogers & Co.

The Results

Firm Expansion & Audit-Ready Excellence

Accelerated CAS Practice

Accelerated CAS Practice

Successfully launched and scaled the Client Accounting and Advisory Services division to meet rising market demand.

Exceptional Audit Analytics

Exceptional Audit Analytics

Delivered top-tier analytical and audit support that earned high praise from senior in-house auditors in Anchorage.

End-to-End Operational Relief

End-to-End Operational Relief

Provided immediate support during peak seasons, extending beyond accounting into administrative and typing department workloads.

Incremental Team Expansion

Incremental Team Expansion

Scaled seamlessly from a single part-time bookkeeper to multiple full-time accounting and audit professionals.

Why Scrubbed

A Trusted Growth Partner for CPA Firms

Altman, Rogers & Co. relies on Scrubbed for professional caliber, seamless communication, and proactive problem-solving.

High-Quality Talent

High-Quality Talent

Provides highly qualified, professional team members capable of performing complex analytical work with full confidence.

Constant Collaboration

Constant Collaboration

Maintains daily dialogue on active engagements alongside structured monthly performance and productivity reviews.

Willingness to Help

Willingness to Help

Readily steps in during high-volume periods to absorb additional administrative and reporting burdens.

Overcoming Myths to Drive Sustainable Growth

By starting small and growing intentionally, Altman, Rogers & Co. transformed initial skepticism about outsourcing into a core driver of firm capacity.
Handing complex workflows to Scrubbed empowers the firm to serve more clients, expand service lines, and maintain high standards across Alaska.

"At one time, I was completely against outsourcing. But now I love it. I think it's really helped our firm grow in different areas... Start out small. That's what we did... Now we're looking at our schedule and the amount of business that comes, and I can only see us expanding our services with Scrubbed."

Steve Wadleigh

Shareholder at Altman, Rogers & Co.

Related Insights

Blogs

How to Scale a Fractional CFO Practice: Infrastructure, AI, and Execution

How to Scale a Fractional CFO Practice: Infrastructure, AI, and Execution

At A GlanceFractional CFOs scale by separating strategy from daily execution. At the CFO Leadership Conference in Boston, panelists outlined the model: a three-part team structure, AI tools for repetitive analysis, and strict scope boundaries. The common thread is that strategic capacity depends on reliable accounting operations underneath it.Fractional CFOs operate in a fundamentally different model, balancing multiple clients and shifting priorities without the benefit of deep organizational embedding. You are hired to provide altitude, clarity, and rapid impact. But when a client lacks a mature finance operation, that executive focus is quickly consumed by operational cleanup.This exact tension took center stage at the CFO Leadership Conference in Boston. 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Volume increases faster than structure, and founders frequently bottleneck their own operations by micromanaging the finance function.As Aira shared with the room, stepping into a fractional role often means untangling founder-led accounting and directly telling the CEO, "you're not supposed to do this". Once leaders step back from the daily execution, "suddenly they have time" to actually focus on growing their business.Successful practitioners build a deliberate team architecture to handle the volume. To build a sustainable infrastructure, Ottavio explained that a fractional CFO setup requires three key elements:A fractional CFO to provide strategic direction.A trusted internal employee to manage sensitive operational context.An external accounting firm to run the daily numbers.This structure prevents the CFO from becoming the operational bottleneck.Read: Are Fractional CFOs the Future for Growing Companies?Navigating Risk in Founder-Led EnvironmentsThe most pointed friction in a fractional role often comes from enforcing structure. During the session, an audience member challenged the panel on how to balance strict risk controls with the commercial reality of working for independent founders who operate as the "gods of their own businesses".Aira addressed this tension directly, clarifying that operational controls and commercial growth do not have to collide. "I don't think it's contradictory, to be honest. I think it's complementary," she explained. 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Although all three models provided the exact same answer, they failed the final human review when "A big CPA firm comes and says, no, that's not the accounting treatment."Designing Aligned Execution and Preventing Scope CreepGrowth adds complexity. Strong execution ensures that complexity remains manageable. When fractional leaders possess a reliable accounting layer, closes become predictable and strategic conversations gain traction.Without this layer, scope creep inevitably takes over. "I think a challenge with being a fractional CFO is having to limit your scope, right?" Ottavio noted. "I typically dedicate like a day a week, and I need to keep myself from spending too much time outside of the original scope that we, we agreed upon, so that I can make sure that I'm kind of meeting all my clients".Key Takeaways:A sustainable fractional CFO practice separates strategy from execution: the CFO, a trusted internal employee, and an external accounting team each hold a distinct role.Founders bottleneck their own operations by staying in the daily accounting. Helping them step back frees time for growth.Risk mindset and commercial growth are complementary. Calculated risks require stable accounting operations underneath them.AI tools like Claude and NotebookLM compress repetitive analysis from weeks to minutes, but experienced professionals must verify every output against source documents.Scope discipline holds only when a reliable accounting layer runs the day-to-day work.About the PanelistsArian David | Accounting Director, Scrubbed Arian serves as the Accounting Director for Retail and Distribution at Scrubbed. She brings over 12 years of specialized execution experience managing complex accounting operations across the distribution, e-commerce, and retail sectors. Aira Pineda | CFO, Scrubbed Aira directs financial strategy and operations as the Chief Financial Officer at Scrubbed. She brings over a decade of hands-on experience operating as a fractional CFO for small to medium-sized enterprises.Ottavio Siani | Fractional CFO & Founder, Triangle Coffee Ottavio is the founder of Triangle Coffee, a multi-location café business operating in Boston and Washington, D.C. As an active fractional CFO, he advises a portfolio of clients, including Hon, CN Naturals, and Port of Mocha, on building and restructuring finance teams.

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Blogs

Scaling Your Finance Function: When to Hire a Fractional Finance Team

Scaling Your Finance Function: When to Hire a Fractional Finance Team

At A GlanceAs noted at the CFO Leadership Conference, volume often outpaces structure, quietly straining finance execution. To scale capacity, growing companies can integrate partner-led finance teams anchored by an internal liaison. By taking responsibility for this daily execution, these professionals restore predictable reporting and give leaders their focus back.For many middle-market companies, there is a distinct moment when the finance function shifts from supporting the business to struggling to keep up. Transaction volume increases. Deadlines tighten. The close starts taking longer, and reviews feel rushed. Internal teams spend more time fixing issues than moving forward.During our afternoon panel at the CFO Leadership Conference in Boston, How CFOs Use Fractional Talent to Scale the Finance Function, Triangle Coffee founder and Fractional CFO Ottavio Siani, Scrubbed’s CFO Aira Pineda, and Accounting Director Arian David unpacked a critical reality for growing organizations. Building a finance organization that can flex with the business requires deliberate structural choices.Here is a closer look at how to architect that structure by integrating partner-led finance teams.When to Hire: The 160-Hour ThresholdPrompted by Arian to define the trigger point for bringing on fractional help, Scrubbed CFO Aira Pineda highlighted a practical threshold: evaluating whether a role truly demands a full-time, 160-hour-per-month commitment. This evaluation is a cornerstone strategy for companies navigating new growth stages. Fast-moving projects often require immediate, specialized execution. "Sometimes I need a project very quickly done, and I need someone experienced already," Aira explained. "I don't want to go through the headache [of hiring full-time]. A fractional team just makes it faster for me."Partner-led finance teams offer a cost-effective alternative to full-time hiring, providing the exact capacity needed without the overhead of onboarding. They take responsibility for the work behind your numbers, allowing the internal team to focus on strategic growth.Full-Time vs. Fractional Finance Team ComparisonFeatureFull-Time Finance HireFractional Finance TeamCapacity CommitmentOnboarding & Ramp TimeBilling ModelSpecialization160+ hours/month (Fixed)60–90 daysAnnual Salary + Benefits + EquityGeneralist executionFlexible / Scalable capacityImmediate deploymentFlat Monthly RetainerMulti-disciplinary experts Best Used For Continuous daily operations Fast growth, specialized projects, scalingThe Architecture of Integration: The "Bridge" PersonA fractional finance team cannot work effectively in isolation.Fractional CFO Ottavio Siani, who systematically leverages these exact structures across multiple ventures to scale his own executive leadership, identified a critical requirement for successful integration: designating an internal "bridge" person.This full-time employee acts as the primary point of contact between the company and the fractional team. They do not need deep accounting expertise. Their value lies in providing internal context and answering day-to-day questions while the company operates. When communication paths and responsibilities are clearly defined, fractional professionals can operate as an extension of the internal finance function rather than as a disconnected outside vendor.Best Practices for Integrating a Fractional Finance TeamA fractional finance function only succeeds when it is treated as an integrated part of the business.The Standard of Accuracy: Accuracy is a non-negotiable requirement. As Aira noted during the panel discussion, "We work with numbers, and accuracy matters. If we end up, as a CFO, presenting a wrong number to our board... that is grounds for termination."Match the Billing Model to the Engagement: While hourly billing is common for initial testing, Ottavio strongly advocated for flat-fee models to maintain strategic alignment. 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However, location alone does not determine whether the model will work.Quality depends on how the team is managed, how communication is structured, how the work is reviewed, and whether the provider understands the company’s accounting requirements and operating environment.Technology can further expand the team’s capacity.During the panel, Aira described analytics teams using AI-assisted tools to write Python code and process data more efficiently than manual Excel workflows would allow. The value is not simply that the technology moves faster. It reduces repetitive work, so finance professionals can spend more time reviewing outputs, investigating exceptions, and applying judgment.Technology can accelerate the work. Accountability remains human.Building the Right Finance StructureFractional support works best when it solves a defined structural need. The company must still establish internal ownership. Responsibilities must be clear. Workflows must be documented. Review standards must be understood by both teams. When those elements are in place, a fractional finance team can help the business:Add capacity without immediately adding permanent headcount.Access specialized expertise.Support periods of rapid growth or transition.Make the close and reporting process more predictable.Reduce pressure on internal finance leaders.Create a stronger foundation for future hiring.The objective is not to outsource responsibility. It is to build a finance function with the right capacity, expertise, and structure for the company’s current stage of growth.About the PanelistsArian David | Accounting Director, Scrubbed Arian serves as the Accounting Director for Retail and Distribution at Scrubbed. She brings over 12 years of specialized execution experience managing complex accounting operations across the distribution, e-commerce, and retail sectors. Aira Pineda | CFO, Scrubbed Aira directs financial strategy and operations as the Chief Financial Officer at Scrubbed. She brings over a decade of hands-on experience operating as a fractional CFO for small to medium-sized enterprises.Ottavio Siani | Fractional CFO & Founder, Triangle Coffee Ottavio is the founder of Triangle Coffee, a multi-location café business operating in Boston and Washington, D.C. As an active fractional CFO, he advises a portfolio of clients, including Hon, CN Naturals, and Port of Mocha, on building and restructuring finance teams.

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Blogs

Exclusive Survey Insights 2024: Accounting Staffing Strategies Research with the Center for Accounting Transformation

Exclusive Survey Insights 2024: Accounting Staffing Strategies Research with the Center for Accounting Transformation

We’re excited to share exclusive insights from our recent webinar on “Accounting Staffing Strategies Research,” hosted by Donny C. Shimamoto, CPA, CITP, CGMA, and Rizza De Guzman, CPA, Scrubbed PFSS Director.Scrubbed partnered with Donny C. Shimamoto ,the Center for Accounting Transformation to survey CPA firms and with Dr. Bryan Coleman leading the research. The aim was to understand the significant challenges posed by staffing shortages and the innovative strategies firms are employing to address them.Missed the webinar? Watch it here.Recap: Overcoming Staffing ChallengesIn today’s dynamic market, CPA firms encounter notable obstacles in acquiring qualified talent. Our webinar delved into these challenges head-on, highlighting:Shortage of Skilled Candidates: Finding skilled individuals can be a significant hurdle.Rising Salary and Benefit Costs: Offering competitive compensation packages is essential for attracting and retaining top talent.Increased Competition from Other Firms: Fierce competition among firms intensifies as they compete for the same pool of qualified professionals.The Power of Outsourcing with ScrubbedScrubbed offers a powerful solution to these staffing challenges through our outsourced accounting and finance services. Partnering with us can help you:Bridge Talent Gaps: Fill staffing gaps seamlessly and efficiently.Access a Wider Talent Pool: Tap into a diverse network of qualified professionals with experience in key areas such as risk and SOX compliance , and corporate finance advisory.Free Up Internal Resources: Empower your in-house team to focus on core business activities.Watch the On-Demand WebinarExciting news! We’ve made the recording of our webinar available for you to watch. Now you can revisit the valuable insights and information shared during the session at your convenienceWatch: Accounting Staffing Strategies Research

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Phone: (800)837-5160
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"Scrubbed" is the brand name under which Scrubbed Advisory, LLC and Scrubbed Assurance, LLP provide professional services. Scrubbed Advisory, LLC and Scrubbed Assurance, LLP practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. Scrubbed Assurance, LLP is a licensed independent CPA firm that provides attest services to its clients, and Scrubbed Advisory, LLC provides tax, finance, and support services to its clients. Scrubbed Advisory, LLC is not a licensed CPA firm.

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