At A Glance
AI in the Finance Function was the second panel at The Future Is Fractional 2026, hosted by Scrubbed on September 24, 2026. Scrubbed Chief AI Officer Kendrick Kho moderated a conversation with Rusty Canada, partner and co-founder of Ternpoint Solutions; Dawn Hatch, founding partner and CEO of MATAX, an AI-native accounting firm; and Blaze O’Byrne, co-founder of Byron, a startup building AI agents for CPA tax workflows. The panel covered where AI delivers measurable ROI in accounting today, why pilots stall, how to run evaluations, how to govern AI without pushing staff toward personal tools, and how each would spend a $500,000 technology budget. The short version: measure before you automate, document the process first, and keep a named person accountable for every output.
Most finance leaders no longer ask whether to use AI. They ask where it actually pays off, what breaks when it meets a real workflow, and how to let people experiment without putting client data at risk.
That was the brief for Session 2 of The Future is Fractional, a virtual conference hosted by finance and accounting advisory firm Scrubbed on September 24, 2026. Kendrick Kho, Scrubbed’s Chief AI Officer, moderated a conversation with three practitioners who build, sell and run AI in accounting every day.
Key takeaways
- AI pays off first in high-volume, reviewable work. Think transaction coding, document extraction, first-pass reconciliation review and narrative drafting.
- Measure before you automate. Without a baseline for time and accuracy, you can’t prove ROI or know whether AI beats your current process.
- Pilots stall without a documented process. Start with one narrow workflow, one owner, a written process and a way to check the output.
- Test continuously. Run AI workflows against a fixed set of known answers, and retest after every model or prompt change, so quality doesn't slip unnoticed.
- A person owns the output. Every panelist kept a named human reviewer in the loop.
- Governance should create a “yes lane.” Banning tools pushes staff to personal accounts; classifying data and approving tools quickly keeps them inside the guardrails.
Meet The Panel
- Kendrick Kho (moderator): Chief AI Officer, Scrubbed.
- Rusty Canada: Partner and Co-founder, Ternpoint Solutions, with more than 15 years leading digital transformation and building technology practices.
- Dawn Hatch: Founding Partner and CEO, MATAX, an AI-native accounting firm with more than 800 startup clients. She was named Xero’s 2026 U.S. Advisory Innovator of the Year and an Anthropic partner.
- Blaze O’Byrne: Co-Founder, Byron, which builds AI agents that automate tax work for CPA firms. He was previously a partner at Citi Ventures, investing in early-stage AI companies.
Where AI delivers measurable ROI in accounting today
Hatch’s firm tracked time and accuracy before adopting AI, so it had a baseline to compare against. The clearest returns showed up in four places:- Transaction coding at volume. The bigger win wasn’t speed. It was that 100% of transactions got reviewed rather than a sample, so quality rose.
- Document extraction. Bills, receipts and statements become structured data that a person reviews instead of keying in.
- First-pass reconciliation review. AI drafts explanations for differences and flags anomalies; a person confirms and corrects.
- Narrative drafting. Close summaries, client emails, reports and memos arrive about 90% complete for a person to finish.
How to measure AI ROI
“Measurable means that you have to measure,” Hatch said. Many firms can’t report ROI because they never set a baseline. Her advice: spend a month or two tracking both time spent and accuracy before implementation.O’Byrne added that people often judge AI against perfection. A tool that doesn’t hit 100% may still beat the accuracy a firm achieves today. Kho noted that some ROI isn’t time saved at all: when AI removes data entry from an accounts payable (AP) role, that person shifts toward vendor work and analysis.
What to Hand to AI, and What to Keep with a Person
O’Byrne’s product prepares tax returns end to end, but it’s designed so a CPA reviews key steps. It scores its own confidence in extracted data, tells reviewers where to look, and keeps an audit trail showing who approved what and when. A simple W-2 may not need human review; a complex K-1 probably does. “The onus is still on the user.”How to Speed up AI Adoption without Creating Maintenance Debt
Canada recommended a “speedboat” approach: start small, build small AI agents (tools that carry out multi-step taks on their own) quickly to win user buy-in, and be ready to throw one out and rebuild it once you learn more. His own team lost a month or two trying to design governance for everything before shipping anything.O’Byrne offered the counterweight. “Because you can build everything, you should build everything” is one of the biggest mistakes of the moment, he said, because everything you build has to be maintained. Hatch agreed that the time doesn’t disappear. Her team now spends more of it on evaluation, review and fine-tuning than anything else.
Vertical AI vs. general frontier models
Asked whether specialized AI companies can keep adding value as general models improve, O’Byrne said he once believed the models would absorb vertical tools. Building one changed his mind.| General AI Models (e.g., ChatGPT, Claude) | Vertical AI Tools for Finance | |
|---|---|---|
| What the panel said they’re good for | Broad staff use and upskilling; a first step before other tools | Specific workflows such as tax preparation |
| What they don’t do | Integrate with legacy systems, validate data or fit a firm’s workflow out of the box | Remove the reviewer: O’Byrne’s tool still routes key steps to a CPA |
Most employees, O’Byrne said, want an application that fits their workflow, not a blank tool to build their own. His company uses the major models under the hood.
Why AI pilots stall, and how to run evaluations
Hatch’s rule: pilots succeed when there’s a documented process before AI arrives, and stall when there isn’t. Without it, “you’re just making confusion faster.”AI pilot checklist
- One narrow workflow
- One named owner
- A written process
- A defined way to check the output
- A record of every output
What is model drift? Model drift is when an AI workflow’s output quality changes over time, often after a model, prompt or automation update, without anyone noticing. Hatch’s defense is evaluations: a fixed set of known cases with known answers, run against every workflow and rerun after every change. “The worst thing is to have a model drift confidently.”
Where the panel disagreed: who owns evaluations?
O’Byrne questioned whether every firm should become an evaluation expert. He argued a good vendor should own that work inside its software, since many firms lack the bandwidth or skills. Hatch countered that a vendor knows the base rules but not a company’s nuances, so an internal person should own sign-off, much like governance. Early-stage firms, she added, often can’t afford specialized vendors for everything, and they’ll need that knowledge anyway to brief a vendor well.
The Practical Limits That Show Up First
Canada named two. The first is skipping a “phase zero”: organizing the documents and data AI will draw on before building anything. The second is assuming AI will fully automate a process. “It should scare companies to think about an agent doing something in your accounting system without some oversight.” Agents should help along the way, pulling and reading a document, then waiting for approval. Autonomy can grow over time, for example triaging a shared mailbox or preparing a morning brief.Kho tied it to data: agent sprawl (too many AI tools nobody tracks), hallucinations and runaway credit use often trace back to poor grounding, meaning the information AI draws is messy or out of date. Cleaning up the knowledge sources agents draw on, from shared drives to the ERP, is “the new version of garbage in, garbage out.”
Kho also flagged a naming risk. Products pitched as an “AI accountant” or “AI chief of staff” imply that no review is needed
An AI governance framework for finance teams
Hatch argued that governance that only says no creates shadow AI: staff using unapproved tools on personal accounts. The goal is a sandbox people will actually stay inside. Her framework has six parts:1. Classify the data, not the tool Sort data into three tiers (public or anonymized, client-identifying, and regulated) and make sure everyone knows which is which. That gives people a “yes lane” to work in.
2. Keep an approved tools list with a fast path Check each tool’s training terms (whether your data train its models), data retention and sub-processors (other companies the vendor share data with). If approval takes six weeks, people will route around it.
3. Test in a limited environment Pilot tools in a protected setting before wider release, and retest after every update.
4. Strip sensitive data Remove personally identifiable information before it reaches a model outside protected team accounts.
5. Name sign-off points Every process needs documented review points. “The reviewer has to own the output, regardless of what is creating the draft.”
6. Train people “Governance that’s just on a document… that’s not governance.”
Shadow AI: why banning tools backfires Canada added that refusing to provide tools pushes employees to personal accounts, where data may train public models. He compared AI resistance to the move from on-premises to cloud, only faster. O’Byrne recommended starting with an enterprise ChatGPT or Claude account with limited access. Kho shared examples of mid-market companies without a company ChatGPT subscription discovering that 80–90% of staff were already using it on their own. He also described a company-wide Microsoft Copilot rollout that was switched off three months later because usage costs ran too high. His advice: watch usage as you scale.
When AI touches the ERP, bank data or payroll
Once AI can reach core systems, Canada said CFOs should evaluate human review, the quality of the data agents draw on,, and who will maintain and improve the agents. He expects IT administrators to become internal consultants who study each department’s processes. Permissions matter too: an assistant with broad file access can surface salary data through the back door.O’Byrne’s design for keeping human judgment real: surface exceptions for the reviewer’s attention, require a named approval on everything, and use a separate AI to look for mistakes. People check more carefully when their name is on it.
How to Allocate a $500,000 Finance technology Budget
Kho closed with a scenario: a mid-sized company’s CFO gets $500,000 for technology. How much goes to AI?| Panelist | First Priority | Then |
|---|---|---|
| Canada | The systems stack: move tracking out of spreadsheets into databases, the ERP or CRM so agents can use them | Expert guidance, and possibly a person to own AI governance and evaluations; ROI may not arrive right away |
| Hatch | Core systems and data hygiene, or “you’re just sort of buying the faster way to wrong” | Senior reviewers, then AI last. “I’d spend more on people reviewing the output than the actual tools that are producing it.” |
| O'Byrne | An enterprise ChatGPT or Claude in staff hands, since they’ll use AI anyway | Cybersecurity, since AI is making cyberattacks cheaper and more frequents; then Hatch’s path |
Start small, build the foundation of clean data and defined processes, run evaluations consistently, and educate people from the ground up.
This session is part of TFIF 2026. To see how AI fits alongside talent and team design, read Own the Core, Access the Rest: What The Future is Fractional (TFIF) 2026 Revealed About How Finance Teams Are Being Rebuilt what finance leaders are rethinking about talent, AI and team structure.





