Turning Data into Dollars: Insights from Our Marketing ROI Webinar with Scrubbed & ClicData

Diana Marie Peralta

Diana Marie Peralta

Senior Manager, Data Analytics and ERP Implementation Services

Turning Data into Dollars: Insights from Our Marketing ROI Webinar with Scrubbed & ClicData
We understand the challenges marketing agencies face in translating complex data into clear, actionable insights for clients. We recently co-hosted a webinar with ClicData to tackle this very issue. Titled “Proving Your Marketing Agency ROI to Clients on Demand,” this session provided a roadmap for automating marketing ROI measurement and unlocking powerful client communication strategies.

The Challenge: Speaking the Language of Results

Building strong relationships with marketing agencies hinges on clear communication and demonstrable results. Yet, many agencies struggle to present data in a way that resonates with clients focused on bottom-line impact. Traditional reporting methods can feel static and leave clients questioning the true value of their marketing investments.

The Power of Data Visualization

During the webinar, we highlighted the transformative power of data visualization tools like ClicData. Diana Peralta, Senior Data and Analytics Manager at Scrubbed, worked with marketing experts from ClicData to showcase how these tools can revolutionize client communication.

Imagine interactive dashboards that seamlessly integrate data from various platforms like Google Analytics, HubSpot, and social media. These visual representations provide a holistic view of marketing performance, allowing you to tell a compelling story about the impact of your client’s marketing efforts.

Benefits for Agencies:

By partnering with Scrubbed and ClicData, you can elevate your reporting capabilities and empower your clients with:
  • Time Efficiency: Automate data collection and reporting, freeing up your team to focus on developing high-impact marketing strategies.
  • Customization: Design custom-branded dashboards tailored to each client’s specific needs and metrics, fostering deeper engagement.
  • Real-Time Insights: Clients gain access to constantly updated data, enabling them to make data-driven decisions and optimize campaigns in real-time.
  • Comprehensive Reporting: Integrated dashboards provide a clear picture of marketing ROI across various channels, demonstrating the value you bring to your clients.


A Collaboration that Drives Success

Jen Marino, Chief Growth and Marketing Officer at Marketri, highlighted a successful case study that leveraged data visualization tools to significantly improve client interactions. By presenting clear, actionable insights, Marketri not only strengthened client relationships but also effectively communicated their true marketing value, leading to increased client satisfaction and retention.

The Final Word: Building Trust Through Transparency

In today’s data-driven world, transparency is key to building trust with clients. Partnering with Scrubbed and ClicData equips you with the tools to translate complex data into a clear and compelling narrative. Whether you’re measuring marketing ROI or navigating the intricacies of financial reporting, our expertise including biotech accounting services and fractional CFO services, ensures that your data tells a story that resonates with stakeholders and strengthens client partnerships.

Ready to unlock the power of data visualization and elevate your marketing ROI reporting?  Watch the on-demand webinar : “Proving Your Marketing Agency ROI to Clients.” Let’s work together to transform data into tangible results for your clients.

How Scrubbed Can Help

Stop relying on static reports and start showcasing your true agency value. Scrubbed delivers custom data visualization solutions that give your clients 24/7 visibility into their ROI—freeing your team to focus on strategic growth rather than manual spreadsheet management.

REACH OUT FOR A CONVERSATION
How Scrubbed Can Help

Related Content

Blogs

The Ink is Final: Why Technical Accounting Can’t Wait Until the Deal is Done

The Ink is Final: Why Technical Accounting Can’t Wait Until the Deal is Done

At A Glance Technical accounting review shouldn’t be a post-mortem. Whether it’s a financing round, a complex revenue contract, a licensing agreement, or other significant contracts, the accounting outcome is locked the moment the agreements are signed. A single clause on down-round protection, redemption, or variable share settlement can reclassify a capital injection as a liability under ASC 480 or ASC 815. For SEC-listed companies relying on those proceeds to meet equity thresholds, review timing determines the outcome. In SEC reporting and technical accounting, there is a distinct line between what we can advise on and what we simply have to record. That line is a signature. A few years ago, we were working with a publicly listed client in the life sciences sector. Like many companies in this industry, their core challenge was capital. They were deep into Research & Development, which meant they were pre-revenue but burning through cash. To fuel their operations, they were actively engaging in complex financing transactions. But as a publicly traded company on the US SEC, their pressure was both operational and regulatory. To maintain their listing, they were required to meet the equity threshold requirement. This is where the issue became clear. The Risks of Addressing Accounting After the Deal The client was finalizing their financing contracts, signing on the dotted line, and then handing the agreements over to our technical accounting team to record. Under US GAAP, financing transactions are not always classified as equity. Depending on the nuance of specific clauses, such as down-round protections, redemption features, or settlement in a variable number of shares, a capital injection intended to bolster the balance sheet can inadvertently trigger classification as mezzanine equity or a liability under ASC 480 or ASC 815. By the time the contracts reached my desk, the agreements had already been finalized. If the legal terms dictated a liability classification, the accounting treatment was path-dependent, meaning the legal form had already dictated the financial substance. For a company relying on that specific transaction to boost its equity and maintain its SEC listing, an unexpected liability classification poses a significant financial and regulatory risk. They were risking delisting not due to a lack of capital, but due to the specific syntax of their contracts. The issue wasn’t the accounting itself, but when the accounting was being applied: they were bringing us in too late in the process. Related: How Biotech Firms Prepare Financials for IPO Shifting Accounting Earlier in the Process We raised this issue with the management team and suggested a fundamental change to the workflow: shifting our involvement to before the contracts were finalized. By reviewing the agreements while they were still in draft form, we transformed our role from reactive reporters to proactive advisors. Instead of assessing the impact after the fact, we identified the exact triggers, the “indexation” or “settlement” traps, that would dictate equity vs. liability treatment. This allowed their leadership team to make an informed, strategic judgment. They could choose to tweak the key terms of their agreements to ensure the final contracts aligned with their financial goals and regulatory compliance. Of course, moving up the timeline introduced a new pressure: speed. Draft contracts in the middle of a financing round require immediate turnarounds. But because we had been working with this client since 2020, originally helping them remediate material weaknesses and control deficiencies reported by their auditors, we knew their business inside and out. We understood their historical transactions, their operational goals, and the specific mechanics of their industry. That deep familiarity allowed us to execute complex technical assessments rapidly, without slowing down their deal momentum. Designing the Future, Not Recording the Past Today, that client remains successfully listed. The control deficiencies that plagued their early audits are a thing of the past, and their Internal Controls over Financial Reporting are clean. When I look back on the evolution of this engagement, it reinforces a fundamental truth about our profession. Trust is not built by simply fulfilling the scope of work. It’s built by identifying the root cause of a client’s anxiety and taking ownership of the outcome. When a client views you as an outsourced vendor, you are just there to record their history. But when you operate as an integrated partner, you help them design their future. Compliance and technical accounting are most effective when addressed early in the process. When positioned correctly, they are the architectural foundation that keeps a growing business secure. Related: Scaling Financial Operations in Life Sciences and Biotech with Fractional Teams Key Takeaways Financing transactions are not automatically equity. Specific clauses such as down-round protections, redemption features, or variable share settlement can trigger liability classification under ASC 480 or ASC 815.For SEC-listed companies, an unexpected liability classification can put exchange listing requirements at risk. The exposure comes not from a lack of capital but from the syntax of the contracts.Once contracts are signed, technical accounting becomes path-dependent. The legal form has already dictated the financial substance. Reviewing agreements in draft form lets leadership adjust key provisions before execution, aligning the final contract with financial goals and regulatory requirements. The earlier technical accounting enters the process, the more strategic its value. Late involvement records history. Early involvement shapes the future.

Read More >
Blogs

Scaling Financial Operations in Life Sciences & Biotech with Fractional Teams

Scaling Financial Operations in Life Sciences & Biotech with Fractional Teams

Life sciences and biotech companies are increasingly seeing challenges in funding, resource management and compliance that affect their ability to succeed. In a recent webinar co-hosted by California Life Sciences and Scrubbed, our expert panel shared their insights on what is shaping financials in life sciences and biotech and how a fractional finance and accounting model can help firms grow without sacrificing quality or compliance. Industry Challenges The life sciences sector faces significant financial hurdles, particularly in funding and development costs. Access to Capital: According to Ismaila Sougoufara, Chief Accounting Officer, and Finance VP for Jaguar Health, “Venture capital funding dropped by 46% between 2021 and 2024,” making capital acquisition much more competitive. Gliezel David, Director of Technical Accounting Services at Scrubbed, pointed out that it is more important than ever for firms to develop “careful strategies to secure funding, identify the right partner, build that partnership and negotiate deals effectively.” This often requires specialized expertise such as technical accounting support to ensure accuracy during complex transactions. R&D Costs: The lengthy drug development process, from finding and enrolling patients to carrying out clinical trials, often means it can take a decade or more to bring a new product to market. Gliezel’s opinion is that firms need a strong team that can handle both the scientific and operational sides, including financial planning and monitoring. “Accurate accounting of transactions is crucial even at the initial stages of starting a company or a project,” she advised. Regulatory Compliance: “Keeping up with these rules is not just a box to check: It’s a must for getting products approved onto the market,” said Gliezel. “An effective risk management plan is key to staying in compliance, and failing to do so can lead to expensive penalties, delays, and damage to the company’s reputation.” How Fractional Finance Teams Can Help Fractional finance teams can provide valuable support and enhance in-house capabilities by offering tailored solutions, especially for small to mid-size biotech and life sciences companies. Cost-effective Expertise: A key advantage of fractional teams is their cost-effectiveness, especially in competitive markets. “If you are in California, biotech talent is extremely scarce,” said Ismaila. “Finding talented people comes at a very high cost.” Kevin Musni, Scrubbed’s Accounting Lead for the biotech and life sciences industries added, “Fractional support opens the door to the world; you can access talent from everywhere.” Because of this wider talent pool, fractional teams allow firms to access specialized knowledge at a fraction of the cost of full-time hires. Specific Expertise For Different Project Phases: A fractional finance team can bring specific expertise required for various phases, such as financial modeling help when accounting for a complex transaction or support for raising investor capital. This is especially valuable in industries like real estate, where tailored real estate accounting solutions can address project-specific financial needs. Companies can access the necessary high-level financial skills on demand without the long-term commitment of hiring full-time staff for whom there isn’t a permanent need. Scalable Solutions: The ability to access financial skills on demand allows firms to scale operations up and down as needed and focus internal resources on core activities. “Engaging a fractional finance team is a strategic decision,” said Gliezel. “By outsourcing finance functions, a company can concentrate and focus on their core activities, including drug development, clinical trials and regulatory approval.” This strategy also allows firms to pivot quickly to adapt to rapid changes in the market, outcomes of clinical trials, and changes in the regulatory environment without compromising quality or increasing costs. Success Story: Jaguar Health Jaguar Health’s experience with fractional finance teams demonstrates a compelling success story in the biotech sector. When their Chief Accounting Officer, Ismaila, inherited the partnership with Scrubbed, he had the option to move operations in-house a year later. However, the quality and value provided convinced him to maintain the fractional relationship. Working with Scrubbed, Jaguar Health transformed its financial reporting from below-average standards to SEC-equivalent quality across all levels. The relationship gradually expanded to include technical memo preparation, transactional support, tax services, and corporate finance functions. This comprehensive support enabled the company to focus more on strategic vision while improving operational excellence. The success of the partnership hinged on the Scrubbed team’s commitment to quality, accountability, and timely delivery. The fractional team provided consistent support and maintained operational stability even during internal staff turnover. This human capital aspect proved crucial, as the team demonstrated not just technical expertise but also a deep commitment to Jaguar Health’s goals and vision, going beyond traditional consultant relationships to become a true strategic partner. Forward-looking Trends and Predictions The industry is evolving with several key developments, particularly in AI and automation. As Ismaila emphasized: “AI is just the tool… companies need to start assessing right now… how they can implement AI right now as part of what I call IA – innovative automation”. Data visualization tools also help streamline the analytics process, bringing visibility to the patterns behind the data and enhancing financial analysis. Advances in Blockchain are making data security and transparency easier to maintain. Fractional finance teams will often have experience with different systems and how those systems interact and help firms create automated processes. How to Make the Most of Partnering with a Fractional Financial Team The success of fractional teams depends heavily on finding the right partner. According to Ismaila, “The most important part in being able to succeed is human capital… committed to quality, committed to accountability.” Start Early: Kevin stressed the importance of early financial planning: “It’s really important to set a solid financial foundation at the very beginning of the life of biotech and bioscience company because sometimes we tend to focus too much of our resources in the R&D forgetting that finance is something that’s going to help you get to the finish line.” The key is to start by defining the firm’s needs, whether that’s day-to-day bookkeeping, financial reporting, or tax compliance, and evaluating the experience of potential providers in meeting those needs. Start Small: Ismaila’s experience is that you can overcome fears about working with a fractional team and build a successful relationship by starting small. “For those who are reluctant to start hiring fractional support, you could hire gradually, start small, and then scale,” he said. “Find a fractional partner willing to provide a trial period that would not lock you in.” Think Strategically: The emphasis should be on sustainable practices that will help the company grow. “Ethical sourcing and patient access programs are important for ensuring fairness and responsibility,” said Gliezel. Integrating accurate sustainability and ESG reporting will also support the company’s goals. Following these tips will help firms find the right fractional team that can help the business control costs, tap into specialized knowledge, and streamline compliance. “Finding the right partner is super important, especially when it comes to complex accounting tasks that often pop up in this industry,” said Gliezel. Get Started with Your Fractional Finance Team, Fractional finance teams offer a strategic solution that combines expertise, flexibility, and scalability for life sciences and biotech companies who want to stay competitive while managing costs. The key lies in finding the right partner who understands industry-specific challenges and can deliver consistent quality.

Read More >
Blogs

5 Accounting FAQs on the Minds of Today’s Biotech Leaders

5 Accounting FAQs on the Minds of Today’s Biotech Leaders

Succeeding in the competitive biotechnology space demands more than finding scientific breakthroughs in the multifaceted challenges within the field. Handling your accounting and finance function effectively and efficiently is equally critical to a thriving company. That’s where biotech accounting services play a key role in ensuring compliance, efficiency, and growth. But economic headwinds, complex regulations, a dynamic industry, and a continually changing tax code make it difficult to keep up—especially if you have a lean staff focused on other, value-add activities. Scrubbed understands the challenges biotech founders and leaders face in handling their accounting and finance processes—as well as the unique issues and nuances in the industry. Based on our experience working with biotechs and other life sciences companies, we find the following are among the most frequently asked questions about biotech accounting and finance.Need help with Biotechnology accounting? Visit our page for free consultation.1. How should we recognize revenue for our biotech products and services? Revenue recognition is complex for biotech companies for a variety of reasons. For instance, biotechs commonly enter into third-party collaborations to further their drug development and commercialization, gaining a partner to share the costs and risks. Whether you decide to engage with a Contract Research Organization (CRO) to enhance your in-house R&D efforts, or you already secured regulatory clearance and require a Contract Manufacturing Organization (CMO) to expand production capabilities or seek a co-marketing partner to extend your reach, these partnerships introduce complexities into revenue recognition. Selling or licensing your intellectual property (IP) also complicates revenue recognition. And when IP licensing is packaged with other services, such as contract R&D or manufacturing, the picture becomes even cloudier. Keeping current with the most recent accounting standards for revenue recognition (including ASC 606) and applying them properly requires the help of an experienced partner that’s worked with many biotech businesses. There are a few simple, clear-cut answers, but the following five-step process is a good starting point for recognizing revenue: Identify the contract terms with each customer or relevant collaborator, including price, delivery dates, and payment. Understand the performance obligations in each contract and establish what goods or services you’re obligated to provide. Determine the transaction price you’ll recognize as revenue. Allocate the transaction price to the performance obligations, based on the relative standalone selling prices of the goods and services. Recognize revenue as each performance obligation is satisfied. The criteria for satisfying those obligations will vary based on the type of contract, especially when you work with third-party collaborators. 2. What’s the best way for our biotech company to raise capital? In an industry that can be capital-intensive, the ability to fundraise successfully is critical to your long-term success and short-term viability. Yet, long development cycles and high risks can deter investors or cause them to favor companies that are at or near the clinical trial phase. The current economic headwinds make it an especially challenging time for biotechs to raise capital—particularly in the wake of Silicon Valley Bank’s fall and the lingering effects it’s projected to have on biotech fundraising. Since you’ll likely go through multiple rounds of financing before your product reaches commercialization, raising capital will remain an important objective throughout your lifecycle. And the best source and type of capital will likely differ at every stage. Relevant capital sources can include: Grants from government agencies (like the National Institutes for Health) and corporations (including some of the largest pharmaceutical companies); Partnerships with research universities that have strong biotechnology programs; Angel investors and venture capital firms, which tend to invest in early-stage biotechs; and Private equity firms, which tend to get involved later in a biotech’s lifecycle. Then there is the question of whether to use debt or equity financing to raise capital. Each approach brings advantages and disadvantages, so it’s best to consult with an experienced accounting and finance firm that specializes in serving biotechs. Generally speaking: Debt financing can be a faster way to raise capital. But it’s become costly in today’s high interest rate environment, and the resulting debt service will restrict your cash flow. Equity financing requires giving up a portion of your ownership in the business, so you need to be careful not to dilute ownership more than what is necessary. Scrubbed’s Guide to Early-Stage Funding is a great resource on this complex subject. Your accounting and finance partner can also help guide you in raising capital based on your stage of development and business objectives. 3. How can our biotech business budget and forecast effectively? Proper budgeting and forecasting are essential for biotechs for the same reasons that fundraising is critical. A capital-intensive business, coupled with lengthy product development cycles, makes it essential to manage your capital and forecast your revenue and expenses accurately. While every biotech business has unique characteristics, most of them need to budget for R&D (which often makes up the lion’s share of expenses), along with salaries and benefits for PhD-level scientists and the cost to set up a Scientific Advisory Board. Once you reach the clinical trial stage, you’ll need to budget for the trial’s ongoing expenses while maintaining good cash flow. These are just a few of the many budgeting issues that biotech issues face. In Scrubbed’s experience, best practices like the following can help your biotech company budget and forecast with confidence: Involve all stakeholders, including management, other employees, and investors. Use historical data for budgets and forecasts to improve their dependability. Stay agile to accommodate changes in the business environment. Review budgets and forecasts regularly to ensure they’re accurate and relevant. Lean on today’s sophisticated modeling tools to develop dynamic forecasts (which an outsourced accounting and finance partner like Scrubbed can help with). 4. How can we optimize our biotech’s tax strategy? Though the specific taxes you’re subject to will vary by location, business structure, and activities, there are some common aspects to consider in optimizing the tax strategy of your biotech business. Research and development (R&D) tax credit: This federal tax credit is available to businesses that conduct qualified R&D activities, and some states offer a similar credit. International taxes: If you operate internationally, it’s important to understand the tax implications and ensure you’re meeting the requirements. Transfer of IP: Some biotechs find it tax-advantageous to develop IP in one jurisdiction, then transfer it to a subsidiary or other internal entity in a different jurisdiction. It’s critical and complex to handle this transfer correctly from an accounting standpoint. Tax impact of prescription drug fees. Any drug fees your biotech may owe per the Patient Protection and Affordable Care Act will impact your tax accounting. Since these fees aren’t tax deductible, they create a difference between your income for financial reporting purposes and your taxable income. As regulatory and compliance pressures increase, especially in areas like ESG reporting services, it’s best to understand how such fees affect your broader financial disclosures and sustainability metrics. These are just a few of the many tax strategy considerations and implications for biotech businesses. Since tax accounting is never straightforward, partnering with an experienced accounting and finance firm that knows the biotech industry is always a smart move. 5. How should we evaluate potential acquisition targets and integrate them into our business? Mergers and acquisitions (M&A) can be a boon to biotechs and life sciences companies. Whether you’re looking to acquire an emerging business that offers IP or other assets of value, or you’re interested in merging with a larger entity that can give you access to new products, expand your R&D capabilities, or enable you to enter new markets, M&A may be an important part of your business strategy. But identifying the best acquisition target to achieve your business objectives, then integrating it into your operations, is not an easy task. While every deal is different, as a general rule, it’s best to closely evaluate a potential target from three perspectives: How financially healthy is the company, in terms of revenue, expenses, debt, and cash flow? Does this company provide a good strategic fit with your business, in terms of its products, technologies, markets, and customers? How strong is the target company’s management team, as reflected in its experience and track record? Once you’ve selected the target company, you need a plan for integrating your entities quickly, efficiently, and effectively, across every function. Assess each company’s operations, including products, technologies, processes, and people, and determine how to best integrate them. Be sure to include a communication plan that outlines how you’ll inform employees, customers, investors, and suppliers. You also need to handle the M&A transaction correctly from an accounting perspective, but here again, there are complexities. For example, the standards that guide accounting for an M&A transaction vary based on whether the entity you’re acquiring is considered a business or an asset. How Scrubbed can help? It takes experience and expertise to guide biotech and life sciences accounting in today’s complex environment. That’s why many biotechs and life sciences companies count on Scrubbed as their outsourced accounting and finance partner. Scrubbed understands the nuances and complexities of accounting and finance in your industry, along with the challenges you face in a complicated and ever-changing market. Our experienced team and proven practices enable us to handle your accounting and finance needs with ease. Schedule a call with a Scrubbed expert to learn how we can help your biotech or life science company thrive!

Read More >

Contact Information

SF Bay Area Headquarter
111 Anza Boulevard, Suite 320, Burlingame, CA 94010, United States

Phone: (800)837-5160
Email: [email protected]

"Scrubbed" is the brand name under which Scrubbed Advisory, LLC and Scrubbed Assurance LLP provide professional services. Scrubbed Advisory, LLC and Scrubbed Assurance LLP practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. Scrubbed Assurance LLP is a licensed independent CPA firm that provides attest services to its clients, and Scrubbed Advisory, LLC provides tax, finance, and support services to its clients. Scrubbed Advisory, LLC is not a licensed CPA firm.

Copyright © Scrubbed. All rights reserved.