Case Study›Media & Entertainment

NextDayBetter & Scrubbed: Seamless Collaboration, Informed Decisions

How a remote-first media platform offloaded financial overhead, cleaned up its books, and gained actionable financial clarity to scale with confidence.

NextDayBetter is a media and agency platform that focuses on the stories and experiences of migrants and intercultural communities. They use data, storytelling, and marketing to help brands and organizations understand and connect with these diverse and dynamic audiences.

As a small, remote startup registered in the US, NextDayBetter needed to comply with complex financial regulations without the overhead of an in-house accounting department. Partnering with Scrubbed provided them with flexible, retainer-based accounting expertise—giving them accurate historical figures, streamlined budgeting, and a clear path toward scalable growth.

The Challenge

Navigating Financial Challenges With Strategic Outsourcing

As a growing company with a remote team of just five people, NextDayBetter needed efficient financial management and strict US regulatory compliance. However, hiring a full in-house accounting team in the US was cost-prohibitive. To bridge this gap without taking on massive overhead, outsourcing became the only viable path forward.

"The revenue of the company is not big enough for us to just hire a whole team and create a whole department for accounting. The next best option for us was to outsource."

— Josh Tiu, Executive Assistant to the CEO

The Partnership

Expanding the Partnership With Scrubbed

Scrubbed offered NextDayBetter a flexible retainer structure tailored to their exact stage of growth, removing the need for costly full-time hires. Starting with a major cleanup of their 2022 accounting records, the partnership evolved into a seamless remote workflow that supports budgeting, invoicing, and long-term tax planning.

"Working with Scrubbed, I'm able to plan something and see whether or not it's realistic because they're able to translate that into real working numbers and provide context."

Josh Tiu

Executive Assistant to the CEO, NextDayBetter

The Results

Benefits of Scrubbed's Strategic Finance Support

Accurate Financial Records

Scrubbed cleaned up historical books and converted basic online tracking into reliable figures. "We needed accurate figures, and Scrubbed brought true coherence and accuracy to our books."

Proactive Decision-Making

With dedicated support catching discrepancies, leadership can forecast effectively, allocate resources smartly, and sign new client contracts with total confidence.

Efficient Remote Collaboration

Designed specifically for remote-first environments, Scrubbed keeps leadership informed at every stage without creating excessive meetings or administrative burdens.

Leadership Strategic Focus

Offloading tedious accounting tasks freed up Executive Assistant Josh Tiu and the CEO to focus on high-level operational strategy and expanding their social impact mission.

Why Scrubbed

A Trusted Partner for NextDayBetter

For the NextDayBetter team, Scrubbed stood out not only for their expert bookkeeping, but for how seamlessly they integrated into a lean, remote operating model:

Flexibility

Scrubbed works within strict time and budget constraints, offering retainer solutions that adapt seamlessly as business needs evolve.

Industry Insight

Beyond basic bookkeeping, Scrubbed provides tailored advice on budgeting and invoicing specific to media and agency platforms.

Proactive Communication

"In the beginning, there were lots of questions, but now they keep me informed, and I know exactly what's happening at any time."

A Scalable Partnership for Continued Growth

With Scrubbed handling critical accounting functions, NextDayBetter built a solid foundation for sustainable growth. By streamlining operational processes and translating business goals into realistic working numbers, Scrubbed gave leadership the clarity needed to make fast, well-informed decisions.

Looking forward, NextDayBetter continues to leverage Scrubbed’s financial expertise for strategic planning and tax preparation. This enduring collaboration allows NextDayBetter to keep overhead minimal while directing maximum focus toward telling powerful stories for intercultural communities.

"If you're considering hiring a financial company to help you with your books, start early. The earlier you start, the earlier you put in those protocols, the better. Scrubbed will clean your books right up."

Josh Tiu

Executive Assistant to the CEO, NextDayBetter

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