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ABOUT THE AUTHOR

Mark Pineda

Chief Executive Officer (PH)
Mark has more than 25 years of accounting, auditing, and consulting experience with EY in the US and abroad. He was a senior manager with OUM & Co. LLP, a BDO Alliance member firm in the United States, and a corporate controller with Rockwood Capital LLC, both in San Francisco. He co-founded Scrubbed 12 years ago and helped the company grow to more than 1,300+ professionals across five key service lines providing turnkey solutions in accounting, finance, tax, and assurance needs of clients across the globe. Mark graduated with distinction from the University of the Philippines. He is a certified public accountant in the US (inactive) and in the Philippines. Mark serves as Chief Executive Officer, primarily responsible for strategy and managing the service client operations groups and teams in the Philippines.

Content

Valuing Innovation: Accounting for intellectual property in today’s idea-driven economy

Explore the evolving role of intellectual property in today's economy, focusing on innovation, accounting complexities, and tax implications under recent reforms.