Contributor Bio

Mark Pineda
Co-Founder and Managing Member
As Co-Founder and Managing Member, Mark drives Scrubbed’s strategic vision and oversees global service operations. Since establishing the firm 14 years ago, he has been instrumental in scaling the team to over 1,500 professionals across five specialized service lines. Mark brings over 25 years of experience in accounting and consulting, having held leadership roles at EY, OUM & Co. LLP, and Rockwood Capital LLC. He focuses on guiding the organization’s growth and ensuring exceptional client service. Mark graduated with distinction from the University of the Philippines and is a certified public accountant in both the US (inactive) and the Philippines.

Content

Valuing Innovation: Accounting for intellectual property in today’s idea-driven economy

Explore the evolving role of intellectual property in today's economy, focusing on innovation, accounting complexities, and tax implications under recent reforms.