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Case Study | E-commerce and Retail

Scaling Up to Success: Hatch's Journey from Shark Tank to Industry Leader with Outsource Accounting

Hatch was born out of the desire to help everyone have a good night’s sleep. Their innovative Baby Changing Table which included a built-in scale and app integration was featured on “Shark Tank” in 2016, propelling the company from start-up to a leader in sleep products.

Navigating Rapid Growth

In the past two years, revenue has doubled. As the company has grown, it has successfully expanded its product range to include sleep devices for adults and kids. To support this
growth, Hatch needed reliable accounting and finance support that could grow alongside them without the burden of recruiting and training permanent staff members. Outsourced accounting was the clear choice.

Scrubbed’s partnership with Hatch started in 2016 and as Hatch has grown over the years, Abhi Awasthi, Assistant Controller, has been impressed with the quality of Scrubbed’s
work. “They know what they’re doing. Many Scrubbed team members are qualified CPAs, so they know US GAAP standards.”

Seamless Teamwork is key to Amazing Results

That high level of training and professionalism means that Scrubbed can work seamlessly to cover the various accounting and finance needs at Hatch. The Scrubbed team expanded as Hatch’s needs evolved. “If needed, Scrubbed will always bring in more team members, so we never felt that anybody is stretched too thin,” says Abhi.” And it always feels like the new person has been working on this team for months—I don’t see any difference when an employee leaves or joins.”

The Hatch team greatly appreciates the seamless and efficient partnership they share with Scrubbed. The Scrubbed team members are consistently responsive and prompt, and understand how Hatch prefers the work to be completed. The relationship is further enhanced by an advantageous time zone difference which means Hatch and Scrubbed have a few overlapping work hours each afternoon. This invaluable shared period allows them to discuss important issues in real time leading to even clearer and more effective communication.

Abhi trusts the Scrubbed team to deliver, “When we come back in the morning, we find everything already posted in the books. It’s truly remarkable! All follow ups have been taken care of, and there are no pending emails. What more could you ask for? It’s simply amazing!

Outsourcing Day-to-Day Accounting
Tasks Means More Time for Strategic Work

Working with Scrubbed means top-quality accounting and finance support for Hatch, and Abhi also realizes additional benefits. For instance, with Scrubbed taking care of the day-to-day tasks, it means that Abhi has more time to focus on strategic work, including more business analysis and the time to focus on new projects that support Hatch’s growth and success.

Having an outsourced team that can grow seamlessly also means that Hatch isn’t affected by staff turnover or the requirements of having an in-house team. “Having Scrubbed takes away a lot of pain, especially around employee attrition,” he says. “If an employee leaves, you have to go find another, train them, and manage their expectations and growth. Now, I don’t have to worry about what’s happening internally with the team.”  

“Having Scrubbed takes away a lot of pain, especially around employee attrition.”

Scrubbed is a Trusted Partner in Hatch’s Plans for Growth

Although he doesn’t have to spend time on team development, Abhi quickly points out that he also has no concerns about his Scrubbed partners keeping up with the latest accounting, tax, and finance developments. “I see Scrubbed employees are happy; they are moving and growing and being promoted. Scrubbed is taking good care of them, which makes me feel happy as well.”

The Scrubbed team has grown from two people in 2016 to more than ten today, scaling up to meet Hatch’s needs, and Abhi is confident that the partnership will continue. “I believe one hundred percent that as we continue to grow, Scrubbed will scale and provide the support that is required. No doubt about that,” he says. “They always feel to me like part of Hatch.”

“I believe one hundred percent that as we continue to grow, Scrubbed will scale and provide the support that is required. No doubt about that.”