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Scrubbed Collaborates on a Pioneering Survey to Address Staffing Strategies in the Accounting Sector

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  • As Chief Marketing Officer, Debra is primarily responsible for establishing a foundation for marketing growth and driving strategic brand elevation and impact. With over 30 years of experience in marketing and business development, she brings a wealth of expertise from nearly a decade at “Big Four” accounting firms and over 20 years as an entrepreneur and marketing strategist. Debra has a proven track record in building and scaling marketing departments that deliver meaningful results, with a specialization in brand development and strategic growth initiatives. Her deep knowledge of the industry and entrepreneurial insight make her a transformative leader in the marketing space. She holds an MBA in Marketing and a BS in Finance from the University of Maryland.

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Staffing Survey Scrubbed

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In recent years, the accounting sector has faced a notable talent shortage, a situation exacerbated by a decline in accounting program enrollments and the shifting dynamics of the post-pandemic work environment. Scrubbed, in its commitment to fostering sustainable solutions, is sponsoring a pivotal survey in association with the Center for Accounting Transformation and CPA Trendlines.

A Deep Dive into Staffing Strategies

The initiative, steered by industry expert Donny C. Shimamoto, CPA, CITP, CGMA, is not just another survey. It is a concerted effort to understand the depth and breadth of strategies firms are employing to navigate the current staffing landscape. From exploring the nuances of workload reduction to understanding the role of technology in easing the staffing crisis, the survey aims to bring fresh perspectives to the fore.

Beyond Traditional Hiring

The staffing crisis has nudged firms to think beyond traditional hiring paradigms. Part-time roles, flexible career paths, and leveraging gig economy workers are becoming increasingly prevalent. This survey seeks to gauge the effectiveness of these strategies, providing a comprehensive view of the evolving staffing landscape.

Workload and Demand Reduction: Untapped Avenues

Workload reduction, achieved through automation and process optimization, stands as a promising strategy to maintain service quality without escalating headcount. Similarly, demand reduction strategies, including a thoughtful approach to client management, hold potential. The survey aims to delve into these aspects, offering insights grounded in real-world experiences of firms.

We Value Your Insights

Your experiences and insights are the cornerstone of this initiative. We invite you to share your journey and the strategies that have worked for your firm through the Staffing Strategies Survey. It is through collaborative efforts like these that we can forge a path to a sustainable future in the accounting sector.

Be a Part of the Solution

Scrubbed is more than a sponsor; we are collaborators in this journey to foster innovation and resilience in staffing strategies. We encourage you to lend your voice to this initiative, helping the industry to navigate the unknown with data-driven insights.

Take a moment to participate in the survey and contribute to a repository of knowledge that could redefine staffing strategies for the better.

Stay tuned as we anticipate sharing the compelling findings publicly early next year, offering a roadmap to a prosperous future in the accounting profession.

Together, we can work towards solutions that are not just reactive but proactive, shaping a future where the accounting profession continues to thrive.