The Alignment Reality: Why We Stopped Treating Marketing and Sales as Separate Functions
Stop treating marketing and sales as separate functions. Learn how aligning teams around shared revenue goals and clean CRM data drives sustainable growth.
Playlist
3 Videos
0:16
0:16
0:16
In this inaugural episode, we dive deep into the essential elements of building a resilient business equipped to thrive in an unpredictable landscape. Join us as we welcome Risk Advisory experts, Jizzalyn Cruz and Matthew Gopez, to share their insights on cultivating a strong culture of control. Discover how to foster a proactive mindset, empower your team, and harness data-driven strategies to mitigate risks and capitalize on opportunities. Tune in for practical advice on safeguarding your business’s long-term success.
Key points:
- The Importance of Internal Controls
- Cultivating a Culture of Control
- The Business Benefits of Strong Controls
- Overcoming Barriers to Control Implementation
- Leveraging Internal Controls for Business Continuity
- Best Practices for Control Optimization
Find out how Scrubbed can help with your Risk Advisory.
Episode Transcript
Want to dive deeper into the episode? Download a full transcript to read, share, or reference at your convenience.
About the Podcast Participants
Jizzalyn Cruz
Jizzalyn is a Risk Advisory Group Manager with 9 years of experience in SOX compliance audit and integrated audits. Her expertise lies in leading teams, conducting thorough business process reviews, and ensuring adherence to stringent internal controls. With a strong foundation in accounting principles and a proven track record at Scrubbed and SGV & Co. (EY Philippines).
Matt Gopez
Matthew is a Risk Advisory Senior Manager with over 8 years of experience in financial audits, internal controls, and compliance. He is a CPA, CIA, CISA, and US CPA with expertise in various industries (Life Sciences, Technology, Retail, Manufacturing). His focus areas include Sarbanes-Oxley compliance, internal controls, and business process improvement. He has led multiple engagements under US GAAP, UK GAAP, and IFRS.
Related Topics:
Share on:
Related Content
When the CFO Hat Stops Fitting: Why Founder-Led Finance Starts to Break Around $10M ARR
Founder-led finance works until it doesn’t. Here’s why the model strains near $10M ARR and how to build financial infrastructure for the next stage.
Check out our Risk Advisory Services brochure.
Learn more about our services to strengthen your risk management processes.