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Strategic Leadership Boost – Scrubbed Announces Executive Promotion of Aira Pineda to Chief Financial Officer

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  • Sarah Masiba

    Sarah is a member of Scrubbed's Marketing team, focusing on content and social media marketing. Her career began as a researcher for a media company's magazine show, where she found her passion for effective digital communication. With a knack for storytelling and a background in research, Sarah transitioned into sales and digital marketing. She holds a Bachelor of Arts in Communication Arts with a major in Writing from the University of the Philippines Los Baños. Outside of work, Sarah enjoys hiking and freediving.

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Scrubbed Names Aira Pineda, CPA,  as Chief Financial Officer

In her new role as CFO, Aira will take on the crucial responsibilities of Strategic Financial Leadership, Financial Reporting and Compliance, Tax Compliance, Financial Systems and Technology, Capital Management, and Treasury Management.

With over a decade of expertise in Corporate Finance and Risk Management, she specializes in Financial Planning and Analysis, Mergers & Acquisitions support, Valuation, and Data Analytics. Prior to this promotion, Aira served as an outsourced CFO for numerous Scrubbed clients, contributing significantly to financial planning and analysis, fundraising, and strategic planning.

Strategic Leadership Boost Scrubbed Announces Executive Promotion of Aira Pineda to Chief Financial Officer_Scrubbed 2

As CFO, Aira consistently seeks win-win scenarios that are fair to all stakeholders. Her primary goal is to manage the organization’s resources effectively to further Scrubbed’s mission of enhancing both client and employee lives. While acknowledging the commendable work of the current finance team in maintaining financial reporting and legal compliance, her vision is to elevate the department’s role into a strategic partner for various Scrubbed departments. Emphasizing the importance of technology and innovation, she aims to introduce and implement scalable efficiencies that Scrubbed can leverage as the company grows.

Thrilled to contribute to a purpose-driven organization dedicated to making a positive impact while providing top-notch professional services, Aira extends her champion spirit beyond the office walls. Even in her leisure time, she excels as a badminton enthusiast, embodying the essence of a true champion.

Kudos, Aira!

About Scrubbed

Scrubbed stands as a premier outsourced professional services firm, delivering specialized accounting, finance, and tax solutions across a spectrum of industries, including Biotech, Cleantech, CPA Firms, Distribution, E-commerce and Retail, Marketing, Media and Entertainment, Non-Profit, Real Estate, and SaaS enterprises. Headquartered in San Francisco with operational excellence in the Philippines, our distinguished team comprises over 1,000 highly skilled professionals. Committed to the highest standards, we are devoted to facilitating the global success of businesses through our expertise and unwavering dedication. For more information, visit https://www.scrubbed.net or email us at [email protected].