FREE ONLINE EVENT
A virtual event on the rise of fractional leadership, finance and innovation
OCTOBER 30, 2025 | 12:00 PM EST
OCTOBER 30, 2025
12:00 PM EST
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About the Conference
The fractional workforce has exploded by 57% since 2020, as 83% of enterprises embrace AI to combat talent scarcity and economic uncertainty. The Future is Fractional is a half-day virtual event for leaders seeking flexible, high-impact talent—across executives, accounting, finance, IT, and beyond.
Join distinguished speakers from high-growth companies as they share proven strategies for accelerating scale and innovation through fractional leadership models. Gain valuable insights from top fractional CFOs on optimizing organizational impact with agile accounting, finance, and tax teams. Discover how AI is redefining business fundamentals, and learn how forward-thinking talent solutions will drive sustained competitive advantage in a dynamic market.
Agenda
OCTOBER 30, 2025 | 12PM EST
FREE ONLINE EVENT
OPENING
12:00 – 12:15 PM EST
Rizza De Guzman
Lead Director, Firm Client Services,
Scrubbed
MJ David
Lead Director, Direct Client Services,
Scrubbed
Kick off The Future is Fractional Conference with an introduction from Scrubbed’s leaders. Rizza and MJ will share the inspiration behind the event, highlight why fractional talent has become a game-changing strategy in today’s AI-driven business landscape, and provide a roadmap of what to expect throughout the half-day program. This session sets the stage for a dynamic afternoon of insights, case studies, and forward-looking discussions with industry leaders.
SESSION 1
12:15 – 12:45 PM EST
Ivan Kwan
Vice President of Corporate Finance,
Adapture Renewables
Fireside Chat
Join us for an executive-level conversation where Ivan Kwan reveals how Adapture Renewables transformed their growth trajectory through strategic fractional partnerships. Discover the critical decision-making framework that led to their fractional-first approach, including the challenges of traditional hiring, the vetting and integration process, and measurable impact on business outcomes. This session delivers actionable insights on when, how, and why to leverage fractional talent for sustainable competitive advantage.
Key Takeaways: Selection criteria for fractional partners | Integration best practices | ROI measurement frameworks
SESSION 2
12:45 – 1:30 PM EST
Nicole Tall
Founder,
Tall Tax & Business
Amy Omand
Founder,
7 Seat Consulting
Michelle Murcia
Founder & CEO,
Book+Street
Chris Cook
Runway
Executive Panel
Three seasoned fractional executives share proven strategies for driving exceptional results across diverse client engagements. Learn how top-tier fractional leaders structure engagements, establish accountability frameworks, and deliver measurable impact within compressed timelines. This panel reveals the operational excellence that differentiates high-performing fractional executives and provides a roadmap for optimizing your fractional partnerships.
Key Takeaways: Engagement structuring models | Performance metrics that matter | Common pitfalls and how to avoid them
SESSION 3
1:30 – 2:00 pm EST
Ismaila Sougoufara
Chief Accounting Officer & Senior VP Finance,
Jaguar Health
Executive Interview
Gain an inside look at how Jaguar Health strengthened its finance and accounting infrastructure as a public company with the support of a fractional model. Ismaila shares how fractional teams helped them address evolving priorities—from scaling operations and managing costs to ensuring compliance and quality at each stage of growth. Learn how Jaguar optimized its finance function by blending in-house leadership with flexible fractional expertise.
Key Takeaways: Stage-appropriate fractional strategies | Cost efficiency models | Quality control frameworks for growth
SESSION 4
2:15 – 2:45 pm EST
Ottavio Siani
Fractional CFO and Founder,
Triangle Coffee
Case Study
Explore how modern executives can successfully operate multiple businesses through strategic fractional partnerships. Ottavio demonstrates his systematic approach to leveraging fractional accounting and finance teams across diverse ventures, enabling him to focus on high-value strategic decisions while maintaining operational excellence. This session challenges traditional thinking about executive capacity and business ownership.
Key Takeaways: Multi-business operational models | Resource allocation strategies | Systems for maintaining quality across entities
SESSION 5
2:45 pm – 3:45 pm EST
Brady Lewis
Senior Director AI Innovation,
Marketri+
Felix Dela Rea
Former Director of Accounting Operations,
Meta
Former Director of Program Delivery,
Google
Michael Williams
Senior Account Executive, SADA
Technology Leadership Panel
As more organizations embrace fractional talent models to access expertise on demand, the need for AI-enabled capabilities has never been greater. For today’s CFOs and firm leaders, those who adopt AI early will define the fractional future. This session explores how firms can START with practical, low-risk steps, BUILD smarter, customized solutions, and SCALE using proven lessons from enterprise innovators like Meta and Google to operate with agility, innovation, and a future-ready edge.
Key Takeaways: Starting your firm’s AI journey | Building customized AI workflows | Scaling with enterprise-level capability | Future-proofing through AI-enabled teams
CLOSING
2:45 pm – 3:45 pm EST
Rizza De Guzman
Lead Director, Firm Client Services,
Scrubbed
MJ David
Lead Director, Direct Client Services,
Scrubbed
Wrap up the conference with closing insights from Rizza and MJ. They’ll reflect on the key themes and takeaways from each session, connect the dots on how fractional models and AI are shaping the future of work, and provide actionable next steps for organizations looking to implement these strategies. This session will leave you with a clear vision of how to harness fractional leadership for sustained growth and innovation.
OPENING
12:00 – 12:15 PM EST
About Scrubbed, the reason for the conference, and an overview of the agenda
Rizza De Guzman
Lead Director, Firm Client Services,
Scrubbed
MJ David
Lead Director, Direct Client Services,
Scrubbed
SESSION 1
12:15 – 12:45 PM EST
Fireside Chat
Join us for an executive-level conversation where Ivan Kwan reveals how Adapture Renewables transformed their growth trajectory through strategic fractional partnerships. Discover the critical decision-making framework that led to their fractional-first approach, including the challenges of traditional hiring, the vetting and integration process, and measurable impact on business outcomes. This session delivers actionable insights on when, how, and why to leverage fractional talent for sustainable competitive advantage.
Key Takeaways: Selection criteria for fractional partners | Integration best practices | ROI measurement frameworks
Ivan Kwan
Vice President of Corporate Finance,
Adapture Renewables
SESSION 2
12:45 – 1:30 PM EST
Executive Panel
Three seasoned fractional executives share proven strategies for driving exceptional results across diverse client engagements. Learn how top-tier fractional leaders structure engagements, establish accountability frameworks, and deliver measurable impact within compressed timelines. This panel reveals the operational excellence that differentiates high-performing fractional executives and provides a roadmap for optimizing your fractional partnerships.
Key Takeaways: Engagement structuring models | Performance metrics that matter | Common pitfalls and how to avoid them
Nicole Tall
Founder,
Tall Tax & Business
Amy Omand
Founder,
7 Seat Consulting
Michelle Murcia
Founder & CEO,
Book+Street
Chris Cook
Runway
SESSION 3
1:30 – 2:00 pm EST
Executive Interview
Gain an inside look at how Jaguar Health strengthened its finance and accounting infrastructure as a public company with the support of a fractional model. Ismaila shares how fractional teams helped them address evolving priorities—from scaling operations and managing costs to ensuring compliance and quality at each stage of growth. Learn how Jaguar optimized its finance function by blending in-house leadership with flexible fractional expertise.
Key Takeaways: Stage-appropriate fractional strategies | Cost efficiency models | Quality control frameworks for growth
Ismaila Sougoufara
Chief Accounting Officer & Senior VP Finance,
Jaguar Health
SESSION 4
2:15 – 2:45 pm EST
Case Study
Explore how modern executives can successfully operate multiple businesses through strategic fractional partnerships. Ottavio demonstrates his systematic approach to leveraging fractional accounting and finance teams across diverse ventures, enabling him to focus on high-value strategic decisions while maintaining operational excellence. This session challenges traditional thinking about executive capacity and business ownership.
Key Takeaways: Multi-business operational models | Resource allocation strategies | Systems for maintaining quality across entities
Ottavio Siani
Fractional CFO and Founder,
Triangle Coffee
SESSION 5
2:45 pm – 3:45 pm EST
Technology Leadership Panel
Gain an inside look at how Jaguar Health strengthened its finance and accounting infrastructure as a public company with the support of a fractional model. Ismaila shares how fractional teams helped them address evolving priorities—from scaling operations and managing costs to ensuring compliance and quality at each stage of growth. Learn how Jaguar optimized its finance function by blending in-house leadership with flexible fractional expertise.
Key Takeaways: Stage-appropriate fractional strategies | Cost efficiency models | Quality control frameworks for growth
Brady Lewis
Senior Director AI Innovation,
Marketri+
Felix Dela Rea
Former Director of Accounting Operations,
Meta
Former Director of Program Delivery,
Google
Michael Williams
Senior Account Executive, SADA
CLOSING
3:45 – 4:00 pm EST
About Scrubbed, the reason for the conference, and an overview of the agenda
Rizza De Guzman
Lead Director, Firm Client Services,
Scrubbed
MJ David
Lead Director, Direct Client Services,
Scrubbed
Meet visionary leaders and innovators shaping the future of fractional leadership, finance, and business transformation.
Ivan oversees strategic financial management, accounting, taxes, FP&A, and treasury operations. With nearly a decade at Adapture Renewables, he has held key roles, including Treasurer and Controller. His prior experience in real estate accounting and a role in public-traded transportation and logistics company, Ivan has a unique blend of various industry knowledge and financial acumen. He is a strategic leader who has been instrumental in driving Adapture Renewables financial growth.
Ivan Kwan
VP of Corporate Finance and Treasurer
Nicole Tall is the founder of Tall Tax & Business and a CPA with more than a decade of financial leadership across industries from consumer brands to blockchain. After several years in the Bay Area, she now operates out of Miami, advising companies from early-stage startups to $100M enterprises. Nicole specializes in financial strategy, forecasting, and operational overhauls that help businesses scale with clarity and confidence.
Nicole Tall
Founder
Amy Omand is a Fractional CFO and founder of 7 Seat Consulting with more than 20 years of experience helping growth-stage, mission-driven organizations accomplish their goals. A PwC alum with an MBA from UC Berkeley, she brings expertise in financial strategy, internal controls, compliance, and scenario planning. Amy specializes in nonprofits and social enterprises, supporting CEOs and visionary entrepreneurs with financial expertise and analytical thought partnership.
Amy Omand
Founder
Michelle Murcia is a finance executive with over 25 years of experience in venture capital, M&A, and strategic financial leadership. As the Founder and CEO of Book+Street, she provides on-demand CFO services to startups and tech companies. Her background includes senior roles at Rev1 Ventures, where she served as CFO and led its investment fund, and Battelle, where she managed VC portfolios and M&A. Michelle is a CPA and holds an MBA from The Ohio State University.
Michelle Murcia
Founder & CEO
Ismaila Sougoufara is Chief Accounting Officer and Senior Vice President of Finance at Jaguar Health, a role he has held since 2020. He previously spent six years as a management consultant with Patina Nation and seven years with RSM US LLP in Attestation and Assurance Services, after beginning his career at EY. Ismaila earned both a Master of Business Administration and a Bachelor of Science in Accountancy from Baldwin Wallace University and brings extensive experience in accounting and finance leadership across industries.
Ismaila Sougoufara
Chief Accounting Officer & Senior VP Finance
Ottavio Siani is the founder of Triangle Coffee, a multi-location café business in Boston and Washington, DC. As a fractional CFO, he has built a practice advising diverse companies like Cann, Sienna Naturals, Climate Collective, and Port of Mokha. He recently began working with FastFlowLM, a rapidly growing software company focused on optimizing NPUs for AI-specific computer chips. Ottavio’s engagements typically involve building and restructuring finance teams, assisting with fundraising and M&A, and providing strategic guidance to the leadership team.
Ottavio Siani
Fractional CFO and Founder
Felix De La Rea is a finance operations executive with over 15 years of experience leading large-scale global teams and driving process optimization. Most recently, he served as Director of Procurement Operations and later as Director, Global Source to Pay Process Owner at Meta. Earlier, he managed financial operations and M&A integrations for Google and Motorola during his tenure at IBM. His expertise spans Procure-to-Pay, outsourcing, and operational excellence.
Felix De La Rea
Former Director of Accounting Operations
Former Director of Program Delivery
Brady Lewis is a Senior Director of AI Innovation with over 20 years of experience as a technology-focused entrepreneur and enterprise consultant. Having spent 7+ years leading complex implementations for Fortune 500 companies across retail, finance, and education sectors, Brady brings a rare combination of hands-on technical architecture and strategic marketing insight to his role at Marketri.
Brady Lewis
Senior Director AI Innovation
Michael Williams is a Senior Account Executive at SADA, an Insight company, where he helps organizations enhance customer value through strategic Google Cloud solutions and professional services. He was recognized as a 2022 Google Cloud Partner All-Star and earned the Fast Start Award for topping North American Google Cloud sales, reflecting his strong track record in new business development and client success. Michael brings extensive experience in cloud strategy, business development, and high-value client engagement across Fortune 500 companies.
Michael Williams
Senior Account Executive, SADA
Guiding the conversations and ensuring engaging, insightful discussions throughout the event.
As Chief Financial Officer at Scrubbed, Aira directs the company’s financial strategy and operations, providing the strategic leadership essential for sustainable growth. Her leadership is built on a foundation of over twelve years in high-stakes financial advisory, primarily at KPMG, where she spearheaded complex projects in financial due diligence, M&A support, and strategic forecasting. A top finisher in the Philippine CPA examination, Aira’s expertise ensures the firm’s financial health—spanning capital management, reporting, and compliance—is perfectly aligned with its organizational goals.
Aira Pineda
Chief Financial Officer
With 16 years of experience, Gliezel David is a seasoned expert in technical accounting, specializing in IFRS, US GAAP, and SOX/PCAOB reporting standards. Her expertise was forged at PwC Philippines, where she was a Senior Manager and completed a significant secondment to PwC’s US offices in Connecticut and New York. As Director of Technical Accounting Services at Scrubbed, she provides clients with critical support, from adopting new standards to meticulous financial statement reviews. Gliezel is a Certified Public Accountant and a graduate of the University of Santo Tomas.
Gliezel David
Director of Technical Accounting
As CTO of Scrubbed, Vince leverages over 20 years of experience to lead the company’s technology strategy and advise clients on financial systems. He specializes in developing and implementing financial management information systems to streamline operations and enhance efficiency for a diverse clientele, from startups to publicly traded companies. His expertise covers a wide range of ERPs, including NetSuite, SAP, PeopleSoft, and QuickBooks. Vince holds an MBA with concentrations in Finance and Corporate Management.
Vince De Leon
Chief Technology Officer
Arian David is the Director of Distribution and Retail with over 12 years of experience in the industry. She specializes in distribution, e-commerce, and retail accounting. Arian earned her Bachelor’s degree in Accountancy from Holy Angel University and graduated Magna Cum Laude. Prior to her current role at Scrubbed, Arian worked with EY Philippines and Singapore, where she honed her expertise in general accounting and auditing.
Arian David
Accounting Director- Retail and Distribution
Diana heads the Data Analytics and ERP Implementation Services team of Scrubbed under the Corporate Finance & Advisory group. Her experience prior to this spans FP&A, management reporting, finance business partnering, and commercial finance in different multinationals. She also handled transaction advisory work with EY. She holds CPA and CMA certifications and has passed the CFA Level 1 examination. She also holds a certificate for Applied Business Analytics from MIT Sloan School of Management.
Diana Peralta
Senior Manager, Data Analytics and ERP Implementation Services
Your event guide, bringing the sessions together and connecting the audience with key ideas.
Rizza De Guzman is a seasoned financial leader with 19 years of experience in auditing, financial reporting, and management advisory services. She has held senior roles at KPMG in the Philippines and Singapore and served as a Legal Entity Controller for Citibank and Deutsche Bank. Now a Lead Director at Scrubbed, Rizza draws on this extensive background to drive strategic direction and support client success. She is a Certified Public Accountant (CPA) and a cum laude graduate of St. Louis University.
Rizza De Guzman
Lead Director, Firm Client Services
A Philippine CPA Board Exam topnotcher and licensed Certified Forensic Accountant (CrFA), MJ David brings over nine years of industry experience to his role as Lead Director at Scrubbed. He delivers comprehensive accounting solutions across a wide range of industries, with specialized expertise in real estate, hospitality, and clean technology. Building on a strong foundation in auditing from his tenure at P&A Grant Thornton, MJ now applies his technical rigor and industry insight to help clients achieve financial clarity and growth.
MJ David
Lead Director, Direct Client Services
Strategic Partners
Thank you to our partners for helping make this event successful.
Frequently Asked Questions
Everything you need to know to join, engage, and maximize your event experience.
The conference is a virtual event hosted on Zoom on Thursday, October 30, 2025, from 12:00 PM to 4:00 PM EST.
This event is designed for business leaders, founders, and executives who are looking for innovative strategies to scale their companies, access high-impact talent, and drive growth.
This is a free event, but advance registration is required to secure your spot and receive your unique Zoom access link.
Not at all. While we have deep dives into finance and accounting, the conference also covers executive leadership, IT, and leveraging fractional AI expertise, featuring speakers from companies like Google and Meta.
Your registration is an all-access pass that gives you the flexibility to attend as much of the event as you like. You are welcome to join for the entire conference or just drop in for the specific session(s) that are most relevant to you.
Each session will include a live Q&A. You can submit your questions at any time using the Zoom Q&A feature located in your control panel.
This is a fully virtual conference hosted on Zoom. After you register, you will receive a confirmation email with your unique link to join the event.
You'll need a stable internet connection. For the best experience, we recommend downloading the free Zoom desktop or mobile app, but you can also join from your web browser.
Please first check your spam or junk mail folder. If you still can't find the email 24 hours before the event, contact our support team at [email protected], and we'll assist you right away.
Yes. All registered attendees will receive a link to the full, on-demand recording after the event, so you won't miss any of the valuable insights.
Yes, key presentation slides and resources will be shared with all attendees via email following the conference.
Our post-event communications will include an option to request a complimentary consultation to discuss your specific business needs and how fractional talent can help.